Working with GOALS, Inc. brought clarity and structure to areas of our business that needed focused attention. The guidance we received helped improve decision making, strengthen operations, and align our leadership team around clear priorities. The experience delivered practical value that translated directly into better execution and measurable business improvement.
About us
Meet Ben Smith and the Story Behind GOALS, Inc.
With more than 30 years of experience, Ben Smith has worked closely with companies and business owners across a wide range of industries to help them reach meaningful growth milestones. Experience spans from supporting single unit owners to advising multinational companies, always with a focus on practical decision making and sustainable progress.
GOALS, Inc. was built on a hands-on consulting philosophy that prioritizes clarity, accountability, and real world execution. Every engagement centers on understanding leadership challenges, strengthening operational foundations, and guiding businesses toward consistent long term success through proven strategies and informed guidance.
Services
Industries and Business Areas We Support
GOALS, Inc. works with business owners and leadership teams across multiple industries who want stronger systems, clearer direction, and measurable progress. Every engagement is designed to support practical growth, smarter operations, and long term stability without unnecessary complexity.
Business Growth Strategy
Business growth requires more than ambition. It demands structured planning, informed decision making, and clear execution. Our consulting experience covers individual owners as well as established companies seeking expansion, increased revenue, or improved market positioning.
Operational Efficiency and Systems
Strong operations create consistency, clarity, and control across every part of a business. Our approach focuses on building practical systems that support daily execution, team accountability, and operational discipline.
Business and Financial Analysis
Clear analysis is the foundation of confident decision making. Our work focuses on reviewing financial performance, strategic direction, and operational data to identify areas where returns can improve and inefficiencies can be reduced.
Leadership and Management Development
Strong businesses are built by strong leaders. Leadership effectiveness depends on people, alignment, and accountability across every level of the organization.
Operational Systems and Process Design
Well designed systems create consistency and efficiency across daily operations. Our approach centers on simplifying processes, removing friction, and focusing effort on the areas that matter most.
Testimonials
What Our Clients Say
– Sarah Mitchell, CEO, Tech Innovators Inc.
Ben was one of the first members of our Leadership team, and he excelled at leading a balanced approach to our goals of growing, developing high-quality people, and driving our financial results each year
– John Puckett, Founder/CEO, Caribou Coffee.
It is my privilege to endorse and recommend Ben Smith as a critical Leader within your company. As Co-Founder of Jamba Juice, I had the privilege of working with Ben for nearly 8 years, and cannot recommend him highly enough as a future Leader of your team. Ben helped spearhead our growth from just 60 stores in California to nearly 700 stores throughout North America. He was an incredible Leader, an outstanding Teacher and Developer of People, an Operational guru, and was a great guy to work with!
– Kirk Perron, Founder/CEO, Jamba Juice.
In short, Ben has been one of the most supportive, influential people in my entire career, and is one of the greatest leaders I have ever worked for. Ben took a chance in hiring me to join his team, and he continued to invest in me and challenge me to be “better than I ever thought I could be”. Besides being a joy to work with, Ben is a take-charge person who is able to present creative ideas and communicate the benefits.
– Talin, COO – Purpose Legal.
Ben’s leadership approach is very hands on. He jumps right in, gets familiar with the problem or the situation and is not afraid to get his hands dirty. He is calm in the face of pressure and methodical when dealing with competing priorities. He has excellent communication skills and is able to get the message across, in addition to securing buy-in, from a wide array of positions and personality types. Ben’s conflict resolution skills were instrumental in bringing an under-performing region together and increasing revenue.
– Rod, Multi-Unit Franchisee, Fantastic Sams
I am pleased to write this recommendation for Ben Smith Ben is a hardworking, dedicated professional who was a pleasure to work with during his time with us. Ben’s leadership played a pivotal role in turning around our business performance. Ben is an excellent relationship builder, earning the trust and respect of franchisees and team members alike. His commitment to fostering collaboration and his strong work ethic made a significant impact on our organization.
– Steve, CEO/Founder, Restore Hyper Wellness.
We hired Ben in early 2025, and we’ve just re-upped for our 3rd Consulting agreement with him. Ben has been incredible to work with, balancing digging into the “weeds” with our Restaurants while at the same time providing crucial Strategic direction. Ben has already made a significant difference in our Operations, our People, and our Results, and we’re excited to continue working together next year.
– Steve, Restaurant group CEO/Founder, current GOALS client
Ben jumped in right away when we hired GOALS. Extremely hands-on, his Operations and Business knowledge were amazing, but his ability to quickly form key relationships within our business were a game-changer. Within the first few weeks, he was able to provide both high-level but also small-detail recommendations that we implemented right away. Thanks, Ben!!
– Confidential, CEO/former GOALS client in the hospitality industry
As CEO of our portfolio Company, Ben jumped in immediately, traveled to 6 different markets to meet in person with Franchisees….Also spent time until midnight (in the rain!) working in the field with Franchisees, learning “hands-on” how the business operates. PEG continues to support Ben and his accomplishments and leadership, and would recommend and support him for future leadership roles, either within their own portfolio or for other Companies.
– Doug, Managing Partner, Princeton Equity
We hired Ben and GOALS in the Fall of 2025 for a short but critical project. Ben exceeded all of our expectations, delivered beyond what was asked, and made a major difference for our business. Although our initial thinking was this would be a 1-time agreement, we’ve now decided to work with Ben again in early 2026.
– Borja, COO, Catering Company, current and future client
Organizations
I have worked with
